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20139ۗDmStoreTracker( Android )


IRESEARCH CONSULTING GROUP
mStoreTracker Android
20139



3 4 7

20139Android
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mStoreTracker-Android201391-930 29.2% 9.2%
RPG mStoreTracker-201391-30Android
14.3% 29.2%

3.3% 4.8% 6.0% 7.4% 7.6%

9.7%

8.6%

9.2%

1˦ mStoreTracker.2013.10.ۡ

5



mStoreTracker-Android201391-930 TOP10ǧ
mStoreTracker-201391-30Android
360 91 0% 10% 21.7% 35.9% 28.3% 34.5% 20% 30% 14.4% 10.2% 40% 24.5% 19.7% 32.8% 9.3% 12.7% 12.1% 7.3% 7.5% 13.4% 6.3%

33.6%
35.0%

6.1%

7.2%

10.4%
8.1%

7.8%
13.6% 8.7%

7.1% 4.6% 6.5% 3.4%
6.4% 6.0% 4.9% 3.9%

13.3%
12.4% 15.8% 11.3% 14.1% 18.9%

5.3% 4.5% 15.2%

13.0% 27.9% 7.0%

6.5% 5.3% 4.2% 2.7% 4.0% 3.3%4.6% 8.1% 3.9% 3.0% 8.3% 10.5% 7.1% 3.2%

13.2% 18.5%

8.6% 8.5% 4.5% 4.8% 7.0%

2.9% 10.6% 6.2% 8.1%

4.8% 2.0% 10.6% 16.3% 13.5% 90% 100%

5.5% 5.2% 2.5% 5.2% 4.0% 80%

3.3% 10.5% 50%

7.9% 3.6% 7.4% 60% 70%

6

mStoreTracker.2013.10.ۡ



AndroidTop10 10ԧ
10 mStoreTracker-201391-30Android















330



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195



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2

188



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188



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183

1.2. mStoreTracker.2013.10.ۡ

7


TOP1050%
AndroidTop10 1054-1- 332 1
mStoreTracker-201391-30Android
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1.2. mStoreTracker.2013.10.ۡ

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TOP10

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mStoreTracker-201391-30Android TOP10
235 207 205 201 183


2 0 50 100 130 121 118 117 150 200

165

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mStoreTracker.2013.10.ۡ

9

TOP10

mStoreTracker-Android201391-930 TOP1055 79
mStoreTracker-201391-30Android TOP10
195 188 188 168 159


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330 179 138 137 132


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1.2. mStoreTracker.2013.10.ۡ

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TOP5

mStoreTracker-Android201391-930 TOP5 QQ QQ Rovio mStoreTracker-201391-30Android TOP5
1208



1055



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431

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200

400

600


800

1000

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ĦĦ mStoreTracker.2013.10.ۡ

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mStoreTracker-Android201391-930 1208QQ2013 mStoreTracker-201391-30Android TOP5
%

14 16 18 20 26

QQ QQ

159 153 142 140 121 493

13.2% 12.7% 11.8% 11.6% 10.0% 40.8%

1.ڧ2. mStoreTracker.2013.10.ۡ

13



mStoreTracker-Android201391-930 1055 mStoreTracker-201391-30Android TOP5
%

5 7 8 12 109

2

259 238 236 187 41 94

24.5% 22.6% 22.4% 17.7% 3.9% 8.9%

1.ڧ2. mStoreTracker.2013.10.ۡ

14



mStoreTracker-Android201391-930 1050 mStoreTracker-201391-30Android TOP5


1 3 9 19 367

2

341 273 230 141 29 36

32.5% 26.0% 21.9% 13.4% 2.8% 3.4%

1.ڧ2. mStoreTracker.2013.10.ۡ

15


Rovio
mStoreTracker-Android201391-930 Rovio766 mStoreTracker-201391-30Android RovioTOP5
%

6 17 33 44 56

2

249 153 106 85 66 107

32.5% 20.0% 13.8% 11.1% 8.6% 14.0%

1.ڧ2. mStoreTracker.2013.10.ۡ

16



mStoreTracker-Android201391-930 Rovio RovioڧԦ ᧳
mStoreTracker-201391-30Android Rovio
35% 30% 25% 20% 15% 10% 5% 0% 4.0% 1.0% 2 3.9% 13.8% 20.0% 32.5%

5.0%

8.6%

2009

2014

2010.10

2010.12

2011.3

2012.3

2012.11

2012.12

2013.5

2013.9

%

17
mStoreTracker.2013.10.ۡ




mStoreTracker-Android201391-930 431

mStoreTracker-201391-30Android TOP5
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4



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49
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13.9% 4.9% 1.6%

1.ڧ2. mStoreTracker.2013.10.ۡ

18



mStoreTracker-Android201391-930 77.8%22.2% ԧ

mStoreTracker-201391-30Android
22.2%

77.8%
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19



mStoreTracker-Android201391-930 36.9%10.2% 10.1%75%5%

mStoreTracker-201391-30Android
11.3% 2.8% 3.2%

36.9%

5.9%
5.9% 6.0% 7.6%

10.1%

10.2%

mStoreTracker.2013.10.ۡ

20

TOP10

mStoreTracker-Android201391-930 10523 21 mStoreTracker-201391-30Android TOP10
2 2 0 50 100 150
mStoreTracker.2013.10.ۡ

330 235 211 207 205 201 195 188 188 183 200 250 300 350

21



mStoreTracker-Android201391-930 27.0%18.9% 50%
mStoreTracker-201391-30Android
34.2% 27.0%

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2.0% 2.1% 18.9%

14.0%

1˦ mStoreTracker.2013.10.ۡ

22



mStoreTracker-Android201391-930 30.3%21.3% 12.3%12.1%10%

mStoreTracker-201391-30Android
2.3% 2.3% 7.5% 30.3%

2.9%

3.3% 5.7%

12.1%

12.3%

21.3%

mStoreTracker.2013.10.ۡ

23

TOP10
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mStoreTracker-Android201391-930 104312 1 TOP105.0% TOP10ԧ mStoreTracker-201391-30Android TOP10
QQ QQ online 0 20 40 60 80 85 83 100 120 140 160 180 118 117 113 153 151 145 138 137

mStoreTracker.2013.10.ۡ

24



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