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14 1 2011 1

: , Journal o f X i an U niversity o f A rts& Science( Nat Sci E d)

Vo.l 14 N o 1 . Jan 2011 .

: 1008 5564( 2011) 01 0001 04

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( 1. , 050041; 2 , 710062) . : 6 , SPSS

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An Empirical Study on B ehaviorM ode of T ravel M otives Based on Correspondence Analysis
XU Cong cong , L I X in p ing U
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( 1. D epa rt en t of Basis, Sh ijia zhuang Institute o f R a il ay T echno logy Sh ijiazhuang 050041 Ch ina m w , , ; 2. College o fM athem atics & Infor ation Science Shaanx i N or a lU n iversity X i an 710062, Ch ina) m , m ,

A bstract B ased on th e sa p ling data o f six m a in tourist cities, correspondence analysis and : m SPSS statistica l softw are are used to do a quan titativ e analysis for in bound tourists trave l m o tives. The resu lt show s that the tourist mo tives have certain tendency and regularity M ost tour . ists m otives are tour and leisure H ow ever d ifferences in profession m ay lead to the varieties . , o f the trave l mo tives. K ey words inbound tourists travel m otives SPSS statist ical so ftw are correspondence ana ly sis : ; ; ; Ʀ,
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